Tuesday, November 16, 2010


For my New Media Presentation, I have chosen to research Peapod, an online delivery service based in Skokie, Illinois. It basically works like a virtual grocery store. You can browse aisles, check out what's on sale, and even see how much you've saved as it calculates your total while you shop. Once you've added enough items to your cart to exceed the limit of $60, you can arrange a time for your order to be delivered. Your groceries are then packed by a personal shopper, if you live in the New England area it is packed at a Stop and Shop. If you live in the DC area, it is packed at a Giant. The groceries can arrive at your home as quickly as within 2 days. Peapod is especially helpful for elderly people who can't go grocery shopping on their own. As far as Peapod's future, it has already gained great success, making the Inc. 500 list of fast-growing privately held U.S. companies, but I personally feel it could gain more success if it lowered its limit of $60 for each customer. Some people don't need that many groceries, yet are incapable of buying them on their own; therefore, Peapod could gain much more business if the limit was even lower. As far as Peapod taking over the entire existence of grocery stores: it will never happen. There will always be a need for grocery stores because we often run into moments in life where we need something "right now" and cannot wait 2 days for it to be delivered. However, I do feel Peapod could take over as the primary method of grocery shopping if more people are informed about its benefits.

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